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Celebrate Small Business

11/20/2017 - Jared Rasmussen

Small Businesses in Kenosha, WI on Small Business Saturday
Small Businesses in Kenosha, WI on Small Business Saturday
Small Businesses in Kenosha, WI on Small Business Saturday

Wedged between Black Friday and Cyber Monday, the newest addition to the assemblage of holiday shopping days is Small Business Saturday. It started as part of an American Express marketing promotion in 2010.  Now, it serves as a way for traditional “brick and mortar” stores to compete for the holiday shoppers’ dollars.

By definition, small businesses are those that employ 500 individuals or fewer.  According to the U.S. Small Business Administration Office of Advocacy, Wisconsin is home to 440,763 small businesses, accounting for 97.7% of all Wisconsin businesses and 50.7% of laborers. You may not think of restaurants as small businesses, but they count, too.  I personally patronize several small businesses in the food service industry, whose employees account for 70.1% of Wisconsin food service employment. Kenosha is also home to many boutiques and consignment shops; small businesses account for 41.6% of “retail trade” employment statewide. Think of all the great shopping spots in our area that are not big box stores!

It should come as no surprise that these numbers align with the ratio of small business right here in the Kenosha Area, specifically in Downtown Kenosha. Downtown is famous for hosting special attention to Small Business Saturday with their annual Selfie Contest! All of these facts and figures and activities are just to say that, on Saturday, November 25, Kenosha visitors will have plenty of options for their shopping destinations! By spending dollars at a small business, you are casting a vote for jobs, for customer service, and for quality products. Small businesses offer things you won't find in large retail stores - handmade items, customized gifts, and the ever-popular Kenosha swag! There are many local shops that even offer added services, such as free gift wrapping. 

Shopping in the Kenosha area and not sure where to start?  Don’t worry, we have plenty of suggestions on great locally owned and operated places to shop and dine, and plenty of Kenosha Fun to keep you busy in between!  Instead of suggesting my favorites, I invite you to explore our area and make a list of places that you’d like to check out this Saturday.

Happy holidays an happy shopping!

Jared Rasmussen

Community Blogger

Carthage College Graduate. Kenosha Resident by way of Racine.  Roommate to Allie, the cat. Living near HarborPark. Interests include art, animals, sports, music, and dining at Kenosha restaurants.

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